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The world of eCommerce is very competitive, with a seemingly endless number of options available. Overall value is one of the main factors for most website owners, with the specific set of features offered contributing to that total value. The performance of the platform will also make a significant difference.

There are many performance and functionality differences with eCommerce platforms, many of which can impact your bottom line in ways that are not immediately obvious. Finding the right platform will depend on a lot of factors, with the cost being just one of many.

Here are some of the top platforms for you to consider:


Shopify has a reputation for excelling at selling through social media or by way of drop-shipping. This platform works best for somewhat smaller stores that are not as reliant on SEO.

The interface is drag-and-drop, making setup much more straightforward. Users report that even someone with minimal website development skills can get a site operational in as little as a few minutes.

Several apps come with all of the platform’s plans, as well as a POS option that allows stores to accept payments via the mobile app. Examples of apps options include:

Dropship tools
SEO programs
Print-on-demand products

This platform is a good option for businesses that have less need for strong SEO and need something that uses a simple structure, at relatively little cost.


One thing that stands out about WooCommerce is its abilities for both eCommerce and an affiliate program, a combination that has yet to be available elsewhere. Stores that have a low sales volume with fewer customers will usually perform the best.

This platform uses WordPress as its foundation, allowing for a somewhat easier setup. The users who find the setup easiest are those already familiar with installing and setting up WordPress.

Extensions are available as part of the WordPress installation to help you manage your site more effectively, including:

Shipping tools
Single-click selling
Email marketing tools
Social media aids
Payment gateway integration

Store owners with modest needs and WordPress skills will see the most benefit from this interface. If you have a small customer base and a more modest selection of products, this platform can work well with the help of a WordPress pro.


One of the strengths that Weebly boasts is having marketing automation built directly into the site. Even though the available SEO options are minimal, it is a good startup option for business owners who lack a budget for a developer.

The editing tools this platform uses are drag-and-drop, with a selection of themes that include free options. If you have the necessary skills, CSS and HTML are available for further customization.

Another feature that many users find helpful is the mobile app, helping business owners see to their site on the go. The control panel makes it easy to accomplish any task.

The Starter plan allows a maximum of 25 products. For businesses that require more features, the Business and Performance plans offer the most benefit. Some of the extra features include:

A greater number of products
Support for digital goods
Inventory management
Coupons and codes
Shopping cart


Prestashop offers the advantages of being hosted in the cloud and also being an open-source platform. Tech-savvy users will like being able to customize the platform to suit their needs.

Users who aren’t tech-savvy have access to a paid version of the software. This platform uses a drag-and-drop feature. Critical features like SSL certificates and web hosting require extra costs.

One of the key benefits of the platform’s open code is that it allows for easy integration with several types of important systems. These options include:

ERP systems
Warehouse systems
Accounting platforms
Payment gateways
Courier services

The one-click modules make it easier to access social analytics, SEO, cross-selling, and ad-related tools. You can easily find out what you need to know to get started with the help of the dashboard and the onboarding video.


Squarespace has drag-and-drop capabilities, as well as integration with ShipBob and Printful. The addition of these two features helps make things much easier for owners of print-on-demand businesses.

Price for plans are quite reasonable, ranging from $18 to $26 a month. Discounts are available when billed annually to help you save more.

Upgrading to one of the eCommerce plans provides the most flexibility. Some of the features available under these plans include discounts and gift cards, the option of selling subscriptions, and automatic abandoned cart recovery.

Store owners with simple needs for features can benefit from using this platform. With the ability to upgrade to economical plans that allow more features, you have nothing to lose.


OpenCart, like many popular eCommerce platforms, offers a choice of a cloud version and a downloadable version. The number of products you can add is unlimited, and the interface supports both physical and digital products.

Multiple currency support is perfect for business owners who sell in more than one country. Ratings and reviews for all products are available right after setup, providing a professional setup from the very beginning.

It’s easy to build and manage multiple stores using a single interface. A user-friendly dashboard gives you more control over everything on the site.

Hundreds of payment gateways are compatible with the platform, helping customers choose a payment option they are comfortable with using. There are also thousands of extensions and themes available for business owners to use.


Magento offers the best of both worlds with the choice of a hosted cloud version and an open-source interface that allows installation on other servers. One of the best things about this interface’s functionality is the range of flexible options.

If your technical skills extend to knowing what type of server environment to use and how to customize your design, you have a whole world of possibilities open. The cloud hosting option can help fulfill the needs of site owners without developer experience.

The range of plug-ins and themes keeps growing with the platform’s popularity. This interface supports the creation of content in multiple languages, perfect for companies with a global appeal.

Some examples of great features to consider include:

Site optimization tools
Shipping utilities
Marketing plug-ins
Customer support tools
Marketplace selling
Adjustable content for different users
User discounts
Recurring payment tools
Subscription support

Anyone looking for a flexible platform with plenty of support available is likely to find it here. When you need help beyond what you can find in self-help resources, there are plenty of experts at the ready to help you.


One of the things that appeals to many users about Site Builder is that it has three different plans. However, you will need the highest-priced of the paid plans for eCommerce capabilities.

The interface features drag-and-drop functionality and is one of the best in its class. Even though problems are unlikely due to the platform’s ease of use, there is a customer support line you can use.

Out of the templates available for sites, the platform offers around 100 that work with online stores. If your needs are easily met with essential tools, you should be able to get a satisfactory site up and running.

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